PRIVACY POLICY

Home • Privacy Policy

1. Only the good Stuff

We will only use your data to improve your DREAM PINK experience and DREAM PINK services.

2. Locked Down

We’ll protect and secure your data.

3. Straight Talking

We’ll always talk your language and be open – no nonsense, no surprises.

4. You're in control

You decide if you want to hear from us and how you hear from us.

5. Just the Essentials

Your info won’t just hang about – if we don’t need it, we’ll delete it.

Protecting Your Privacy

At DREAM PINK, we are 100% committed to protecting your privacy and security. We are customers ourselves of DREAM PINK, so we totally appreciate and respect how important privacy is. 

How we use your information

We use your information in a number of different ways — what we do depends on the information. See below this in detail, showing what we do, and why we do it.

Your Personal Details, such as your name, date of birth, gender, address, email address, social media handle, screen name and phone number.

What we do, Why we do it, Why we need to do it

• Identify you when you visit our website or contact us.
Checking your identity helps us to keep your information safe from fraudsters. Legally, we have to do this and it is also important for us.

• Deliver your purchases to you. It’s a bit hard to send your order if we don’t use your name and contact details! It’s an important part of our contract commitment to you.

• Send you account and service updates, such as updates to our Terms and Conditions and order confirmations. To keep you informed of any changes to DREAM PINK services. Legally, we have to do this, it’s an important part of our contract commitment to you, and it’s also important for us to keep you updated.

• Send you order updates by text, e-mail or through our app. So you know when your order is due to arrive. It’s an important part of our contract commitment to you.

• Manage your participation in any promotions, offers or discount schemes you choose to participate in. To ensure you receive any discounts or offers relevant to you at the time e.g. Student discounts. We will treat this as an important contract commitment to you if you choose to participate.

• Direct you to the right part of our website. To get you to the products that you want faster. It’s important to us that you get the best out of your DREAM PINK shopping experience.

• Send you information about our products and services. We like to keep you up to date and help you get the best from our products and services (you can find out more in the section on Marketing messages below). It’s up to you to choose what you hear from us and what you hear about but it’s also important for us to tell you about the best product and services we have to offer!

Your payment information

This means your chosen payment method, for example your card details (don’t worry we don’t keep the security code)

Your contact history with us

What you’ve said to us — for example, by email, on instant chat, on Social Media, or in private message. If you contact us by phone we record calls to our customer care centre, too.

Purchase history and saved items

What you’ve bought in the past, what you’ve searched for what you’ve saved or added to a board for another time, and when you have asked us to tell you that something is back in stock.

Information about your phone or laptop, and how you use our website and app

Information collected when you browse our site or use our app, including your IP address and device type, how you use our website and app (such as the pages you visit and the products you look at) and, if you choose to share it with us, your location data.

What we do, Why we do it, Why we need to do it

• Identify you when you visit our website. If we can remember you, we can give you the best possible shopping experience. It is important for us that you get the best shopping experience

• Improve our website and set default options for you (such as language and currency). It’s important for us, and it’s much easier for you, if we know the language and currency you prefer, and it also helps us to protect your information. It is important for us to know what you like to give you the best shopping experience.

• Send information about our products and services to you. We like to keep you up to date and help you find products. You can find out more in our section on Marketing messages below. It is important for us to show you things we think you will like and that may make your DREAM PINK experience better.

• Show you dreampink.com.cy adverts as your browse the web. So you can see our latest products and deals that we think you will love. It is important for us to show you things we think you will like.

• Monitor visitors to our site and analyse their behaviour. To protect our website and to help make our service better. This is important for us and legally, we have to do this!

Information from Social Media or accounts you link to us

What we do if you link your Social Media or your third-party accounts to us. We will keep a record of your Social Media handle, and the other information that is made available to us according to your Social Media account settings.

What we do, Why we do it, Why we need to do it

• Analysis to understand what you like, how you might share your likes with your friends and how you might influence others with your style. It helps improve any recommendations we make to you and we may invite you to take part in surveys, reward schemes and other fashion related activities. It is important for us to know what you like to give you the best shopping experience.

• Provide product recommendations. So you can quickly spot things which take your fancy. It is important for us to show you things we think you will like.

If you post comments about DREAM PINK, tag DREAM PINK or post photos to our Social Media pages

What we do, Why we do it, Why we need to do it

• Monitor our customers views or opinions. We may want to respond to you or react, particularly if you are unhappy with something. It is important for us to know what you think about us.

• We use public sources of information to help us investigate fraudulent activity. To prevent and detect fraud against either you or DREAM PINK– unfortunate, but absolutely essential. This is important for us to protect our service, to protect you and to stop this.

Your responses to surveys, feedback and competitions

What we do, Why we do it, Why we need to do it

• We occasionally ask for feedback on our products or how you feel we are doing. Generally, responses are anonymized but we may want to respond to you directly, for example if you mention you are unhappy with something. It makes good sense to check how you feel about us and your purchases from time to time and we can use this information to improve our service. It’s up to you whether you take part.

• Manage the competitions that you choose to enter and get prizes to the winners. We will let you know how we use your data at the point of entry. We need to let you know if you win! If you take part we will treat this as an important contract commitment to you.

Other identifiable information

What we do, Why we do it, Why we need to do it

• We allocate you a unique number when you first shop with us (your customer ID) This allows us to uniquely identify you. It’s an important part of our contract commitment to you.

You don’t have to give us all of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience. But that is your choice – and we respect that.

We also anonymise and/or aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis (for us and the brands sold through our site and app), improving our site and app, and developing new products and services.

Fraud prevention and detection

We use any of the above categories of information to identify, prevent and detect fraud, against either you or against DREAM PINK. Detecting and preventing fraud is an unfortunate, butan absolutely essential part of our service and our contract commitment to you. Legally, we have to do this, and it is very important for us.

We also use Purchase history data, to protect our service and uphold our Terms of Service as part of our contract commitment to you, as part of this we may make use of computer-system decisions to protect DREAM PINK and our Service. Your rights in relation to this are detailed below.

Personalising your DREAM PINK experience

We use the data we collect to help us provide you with the best service, the best shopping experience and to show you the latest and greatest products and services that we think you will love.

Sharing your information

We share your data with the following categories of companies as an essential part of being able to provide our services to you:

  • Companies in the DREAM PINK group, as sometimes different bits of our group are responsible for different activities
  • Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies
  • Brand Partners that send purchases directly to you – we’ll make it clear if this applies when you place your order
  • Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business
  • Affiliates who help us reach out to potential new customers or promote our products on their websites
  • Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud

You may choose to take advantage of some of our additional services, in which case, depending on your choices we may share your data with the following categories of companies to fulfil the services you have asked for:

  • Social Media sites (for example if you choose to link your accounts to us) and other companies approved by you
  • Product advisors to help you choose the right products
  • Marketplace sellers where you place a Marketplace order.
  • Other third party payment providers, when you choose to use their payment services

We do not, and will not, sell any personal data that directly identifies you to any third party. However, we may provide third parties such as our brand partners with information about our customers and their purchases. Before we do so, we will make sure that this information does not identify you, such as by aggregating it, anonymising it or removing personal identifiers from it.

Marketing messages

If you have said we can, we’ll send you marketing messages to keep you aware of what we’re up to and to help you see and find our products and services. 

How to stop marketing messages from dreampink.com.cy

You can control the marketing communications you receive from us through the Contact Preferences section of your DREAM PINK account. You also have the following options: 

  • Emails:  You can also click on the ‘unsubscribe’ link in any marketing email you receive, and this will take you to the Contact Preferences section of your account so you can unsubscribe from that method of communication. 
  • Text Messages: You can also text “stop” to the number provided within the communication and this will unsubscribe you from that method of communication. 
  • Any method of Marketing:  You can contact our Customer Care team .  Once you do this, we will update our records to ensure that you don’t receive further marketing messages. 

If you tell us you don’t want to receive marketing messages it might take a few days for all our systems to be updated, so we would ask for your patience as you might get messages from us while we process your request. 
Please note that opting out of marketing messages will not stop service communications, such as order updates, or where you have asked for a specific ‘back in stock’ notification. 

Seeing adverts for dreampink.com.cy online

We use online advertising to keep you aware of what we’re up to and to help you see and find our products. 

You may see DREAM PINK banners and ads when you are on other websites and apps, such as Social Media. We manage this through a variety of digital marketing networks and ad exchanges. We also use a range of advertising technologies. 

The banners and ads you see are based on information we hold about you, or your previous use of DREAM PINK (for example, your DREAM PINK search history, and the content you read on DREAM PINK) or on DREAM PINK banners or ads you have previously clicked on.  

For more information on our use of advertising technologies and Cookies, please see our cookie notice 

Your information and countries outside Europe

DREAM PINK is a global business with operations inside and outside of Cyprus and we use suppliers and fulfilment centres located across the world.  Some of these locations will not offer the same level of protection for your personal data as the EU, but if we transfer your information to one of these locations we will take steps to ensure that your data and rights are protected through methods approved within the relevant Data Protection laws.  Please contact us if you would like further information about how we protect your transferred information.

Keeping your information

We’ll hold on to your information for as long as you continue to be a DREAM PINK customer and for as long as we are required to keep it to ensure we meet our legal requirements across the globe.   

If you no longer wish to be a customer you can contact our Customer Care team and request that we close your account. However, we have a legal requirement to keep some of your personal data even after you have asked us to delete it. We will only keep what we absolutely need to, and only to make sure we can meet our legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions. 

Your rights

You have a lot of rights relating to your personal information, these are:

  • The right to be informed about how your personal information is being used (like this notice!)
  • The right to access the personal information we hold about you
  • The right to request the correction of inaccurate personal information we hold about you (although you can probably do most of this through My Account
  • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
  • The right to stop direct marketing messages, which you can do through My Account
  • The right to withdraw consent for any consent-based processing at any time
  • The right to request that we transfer or port elements of your data either to you or another service provider
  • The right to ask us to explain any computer-system decision about you
  • The right to complain to your data protection regulator — in the CY, the Information Commissioner’s Office

 If you want to exercise your rights, have a complaint, or just have questions, please contact us. As a starting point, we have 30 days in which to respond to you. Our contact details are at the end of this Policy.

Changes to how we Protect Your Privacy

We may change this page from time to time, to reflect how we are processing your data. 

If we make significant changes, we will make that clear on the DREAM PINK website or other DREAM PINK services, or by some other means of contact such as email, so that you are able to review the changes before you continue to use DREAM PINK. 

Cookies

We use cookies on our website. For more information on cookies, please see our cookie notice.

You can edit your cookie preferences here

How to contact us

We always want to hear from our customers (especially if you feel we’ve let you down or could do better).

If you:

  • Have any questions or feedback about this notice
  • Would like us to stop using your information
  • Want to exercise any of your rights as set out above, or have a complaint

please don’t hesitate to contact our Customer Care team, who will be happy to answer any questions you may have. 

You can contact our privacy team by dropping us a line at [email protected] or else through Contact Form via the DREAM PINK website. Or if you’d like to, you can write to us at:

DREAM PINK

NEOFYTOU NIKOLAIDI 16, 8011

PAPHOS, CYPRUS

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